Prop Firm Match Loses Partners as eToro and Capital.com Expand

Prop Firm Match, a comparison platform for prop trading firms, has lost around 21 partners after admitting that clicks on firm profiles and promo codes opened partner sites through its affiliate links. In the same week, eToro agreed to buy an Argentine fintech and Capital.com won a licence in Singapore. For retail traders, the week is a reminder to check how review sites earn their money and where brokers are expanding and getting regulated.

Key takeaways

• Prop Firm Match has lost about 21 prop firm partners over its affiliate redirect practices, and it says it takes responsibility.
• eToro agreed to acquire Argentina's LB Finanzas, its fourth acquisition of 2026, with the deal still subject to customary closing conditions.
• Capital.com received a Monetary Authority of Singapore licence and appointed former IG Asia chief Tony Lim as local CEO.
• Major currency pairs were mostly weaker against the dollar at the time of writing, though none of these stories is tied to those moves.

The Prop Firm Match affiliate dispute

The controversy began when a trader known as Kane posted a video on 29 October 2026. It reportedly showed that clicking a firm profile or a copy-code button sent the original browser tab through an affiliate link, while the page the user wanted opened in a new tab.

Prop Firm Match later acknowledged that clicks on firm profiles and promo codes opened partner websites through its affiliate links. It said the behaviour should not have happened and that it takes full responsibility. Reports say the platform has invited current and former partners to review its findings.

Apex Trader Funding, Goat Funded Trader and Tradeify were among the first to end their affiliate ties on 30 October. Tradeify said Prop Firm Match would also no longer sponsor the Premier Trading League. Topstep's CEO said separately that Topstep was dropping a paid listing. Finance Magnates reports the platform now lists 38 prop firm partners after shedding almost two dozen brands.

For traders, the practical point is that affiliate-funded comparison sites can have a financial interest in the clicks they generate. Promotions or referral codes advertised through such sites may also change as partnerships end.

eToro and Capital.com push into new regions

eToro has agreed to acquire LB Finanzas, an Argentine app offering investing and payment services. Argentina is intended to become eToro's regional hub for Latin America. The target is regulated by Argentina's securities regulator (CNV) and central bank (BCRA). The price was not disclosed, and the deal remains subject to customary closing conditions. According to company-linked reports, it follows earlier 2026 deals for Zengo, Bit2C and TradeZero.

Capital.com has been granted a Capital Markets Services licence by the Monetary Authority of Singapore. It covers dealing in securities and over-the-counter derivatives, a category that typically includes CFDs. Tony Lim, previously CEO of IG Asia, will lead the local business. Client onboarding is expected to begin in early 2027, so the Singapore offering is not live yet.

Market backdrop and what to watch

None of these corporate stories directly moves currency prices, but here is where major pairs stood at 07:12 UTC on Saturday. EUR/USD was at 1.11430, down 0.67% on the day, and GBP/USD was at 1.33560, down 0.71%. USD/JPY was at 158.425, up 0.49%, and AUD/USD was at 0.68680, down 0.92%. Weekend quotes can be thin, so single-day moves should be read with caution.

Looking ahead, traders may want to watch:

• whether more prop firms end ties with Prop Firm Match, and what its review of partner data concludes;
• whether the eToro and LB Finanzas deal closes and how the Latin America hub develops;
• how Capital.com prepares for its early 2027 Singapore onboarding.

Markets are volatile and this article is educational only, not investment advice.